How Pinterest can help your brand become a household name

That seems like a pretty tall order.  With the popularity of Pinterest, that very thing can happen.  Of course, you have to put in the quality work, but using Pinterest with your marketing plan is a secret weapon, and it’s all the buzz.

Let’s talk about the phenomenon that is Pinterest.  Most of us growing up remember our mothers using the refrigerator as her personal corkboard, except with magnets.  The fridge acted as the center of activity because there, everything we needed to know, mom posted.

  • Family photos
  • Calendar of appointments
  • Recipes she hoped to make
  • Phone calls that needed to be made
  • List of household chore assignments
  • Vacation memento’s
  • Images of future destinations
  • Artwork from all the children

As the computer made its way into every home and mom searched out ways to make her life easier with it, the discovery of Pinterest happened and the refrigerator was replaced.  The refrigerator no longer had to be that cluttered area of visual over stimulation.

 

Tell me in the comments what is on your refrigerator?

 

With this never-ending stream of space, she could create boards for all of her hobby ideas, recipes, crafts, and so much more, by creating boards and pinning images from all over the world.

 

There is a reason that I write this article using women.  Actually, check out these demographic statistics from Omnicore Agency – a full-service digital marketing agency dedicated to providing excellence in SEM, SEO, Analytics, Conversion, Reputation and Social media”, gathered on Pinterest:

Pinterest Demographics

55% of women read fiction according to the National Endowment for the Arts

 

Fun Facts

  • 87% of Pinners have purchased a product because of Pinterest.
  • 72% of Pinners use Pinterestto decide what to buy offline.
  • 67% of Pinners are under 40-years-old.
  • Pinterest said 80% of its users access Pinterest through a mobile device.
  • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • Two-thirds of pins represent brands and products.
  • Shopping: Every day nearly 2M people Pinproduct rich Pins.
  • Articles: More than 14 million articles are pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.

 

Having mentioned the above information, if your book mirrors the demographics of Pinterest, meaning women that make over fifty thousand dollars per year, then you want to know how to use Pinterest to your advantage. As you may have also noticed, pinners don’t mind spending their coin on the things they love.

 

I personally find myself down the Pinterest rabbit hole for 30 minutes to an hour when I get swept in.  But these fun facts from Omnicore shows the average time spent is pinning each day is 14 minutes.

 

Are you a Pinterest user?  Tell me in the comments 2 of your favorite boards.  How long in one sitting do you find yourself in the world of Pinterest?  Have you made any purchases based on things you’ve found on Pinterest?

 

Marketing strategies

 

The type of content that you want to post is content that has to do with your writing.  Create a board for your books.  If you have a blog website, create a board for it and post each of your articles to it.  If you are working on a book, post a board to create hype about it.

 

Your readers want to know about you.  Create an author board with section boards of things you like, such as your hobbies, other authors you like, and so on.

 

Did you know you can create personal boards?  When I say personal I mean that you can make it secure so that no one else sees what you are posting.  You can save pictures from the internet to serve as inspiration for the story you are working on. Character boards, location board, and mood image boards can all serve you well on your Personal book inspiration board.

 

A marketing strategy that has worked well for some people is that of sponsoring contest and giveaways.  Once you decide if your objective is to promote book sales or collect subscribe to email addresses, you can then decide on the type of contest you want to host.  Don’t forget to utilize hashtags (#).

 

When having a contest you will want to have an image of the prize that is to be won.  Just for fun let’s say it’s an iMac. Post the picture of it and then state (repin to win), along with any other instructions they need to enter the contest.  Don’t make it overly complicated.  In the description is where you want to state details such as the time period of the contest and how the winner will be notified.  Don’t forget to set date announcing the winner.

 

As a side point, it is a good idea to check with Pinterest guidelines so that you don’t break any of their rules regarding marketing with their name.

 

I’ve only covered the tip of the mountain of ways you as an author can use Pinterest.  Ask around and find out how your friends use Pinterest.  Look at Pinterest FAQ’s to get even more ideas.  There are widgets that can be added as well to enhance your marketing success.  I’m learning new things every day and using Pinterest was definitely a gem of a resource to enhance my marketing goals.

 

Here is something to keep in mind and that’s the time that your Pinterest audience gets online.  It is when they have time to relax, late evening and Saturday mornings.  Pinning during those times are advantageous.  Since seventy-five million of these pinners are Americans, keep in mind their time zones.

 

When using Pinterest as a social media avenue for your marketing, it will be wise to create the look and feel of all of your other social media platforms so that you have a cohesive flow to them.  Complete your profile and be consistent about posting content.

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